The Machine Stops

technology. media. communication.

Web archaeology, anti-anti-Facebook & (un)social recruitment

What’s your earliest memory of the internet? Well, despite the overwhelming quantity of data hosted online much of the web’s earliest content has been lost forever. This might seem surprising given how much value is placed on data analysis and storage now, but it appears that little thought was given to preserving early content when the web was rapidly evolving in its earliest phase. Websites like the Wayback Machine and the Internet Library are some of the sources dedicated to preserving content meaning that permanently deleting those college photos you posted to MySpace years ago may become that little bit harder.

As with any social network, there’s always room for improvement and Facebook is no exception. Wolfram Alpha has released a Facebook app that acts as a ‘Facebook Insights’ for your personal timeline and should prove handy for the more neurotic socialites amongst us. It allows you to find out pertinent insights such as the most popular name amongst your friends, where they’re based around the world, and how often you post to your timeline, all in hyper-granular detail. Whether you’d ever want to analyse your friends in such a methodical manner is another question entirely.


Since Facebook’s IPO back in May, there has been a notable backlash around the social network’s ability to live up to all the hype. Perhaps so much so that we’re now starting to see anti-anti-Facebook opinion pieces, including this interesting critique from Arun Sundararajan at Bloomberg. The social networking behemoth is close to hitting the 1 billion monthly active users milestone and this article provides an intelligent reminder of Facebook’s successes past and present,

We know that video conferencing can be a great tool for recruitment, especially when candidates are based abroad, but the future ofrecruiting according to the BBC may involve interviews conducted by a machine. It seems like a particularly unsocial way of using social media to us but whether you like the idea of robots in recruitment or not, the technology still has some way to go before it can match the skills of a human.

And last but not least, we spotted some useful writing tips that every communications pro should already know but will be useful nonetheless for those brief moments of crippling doubt.

This blog post originally appeared on the LEWIS 360 blog

10:36 cavetocanvas:

Asger Jorn, DeCollage, 1971
Joris Van de Moortel, ‘Door’, 2010
13:44 Alberto Burri: Form and Matter 
19:23 rerereview:

thomas demand
22:54 Sad, eerie photo of lost migrants at sea.